Recent Contributed Articles – Tariffs, Data and Seasonality

2 min read
Boaz Grinvald
Bright Insights, GM

In the recent weeks we shared our data, retail and eCommerce expertise on a number of opportunities.

For home furnishing professionals, we provided tips and examples on “Understanding Data: How to Use Analytics to Drive Smarter Decisions”. Furniture is a data-rich category, making the data a priority and making data-backed decisions is what can set you apart from competitors and drive decisions across decisions such as:

  • Am I selling the right products
  • How do I optimize pricing and promotions
  • How to maximize marketing ROI

Please read the full article here.

In addition we explained how home furnishing professionals can “Forecast Seasonal Trends Using Data and eCommerce Analytics” on another article. Basically by leveraging 2 types of data sets—your past sales data and eCommerce analytics—furniture retailers can accurately forecast seasonal trends by examining what has transpired before for their business and category-wide trends. You can read the complete article here.

Last but not least we supported NBC with eCommerce pricing trends data on their story “Summer sales could offer the last pre-tariff bargains on many goods this year”, and you can read the full story here.

eCommerce and retail data tells a strong story when you look at it from the right angles, if you need such data or eCommerce analytics in general – reach out!